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The Alzheimer's Association aims to raise awareness of Alzheimer's disease, symptoms, and search for a cure. They conduct and release various studies concerning different aspects of Alzheimer's disease and it's Adidas Climacool Experience Mens Trainers

Challenge: To raise the awareness of new study issued by the Alzheimer's Association pertaining to Alzheimer's disease and the Baby Boomer generation.

To better equip each blogger with special content relating to the Alzheimer's Association and it's latest study, our created a social media news release including embeddable pictures, videos, banner ads and message copy concerning findings that bloggers could paste into their blogs.

The social media news release we created for the Alzheimer's Association received over 72,000 views in just over 2 months. The SMNR is now a permanent part of the online landscape when searching information on Alzheimer's.

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We reached out in two campaigns to over 4,000 bloggers covering topics relevant to Baby Boomers and Alzheimer's.

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Adidas All Stars All White

effects.

Results: We secured Adidas Climacool 1 Tech

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The increase in blogger coverage of Alzheimer's and the "Generation Alzheimer's" study resulted in organically boosted Search Engine rankings for the Alzheimer's Association

Alzheimer's Association, resulting in more than 23 million impressions.

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Adidas All Stars All White

Adidas All Stars All White

hundreds of blog posts for the Adidas Basketball Shoes Kobe

´╗┐Alzheimer's Association Case Study

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Strategy/Tactics: Leverage the influence of bloggers in target demographics (Baby Boomers and medical field) to promote a new study released by the Alzheimer's Association

Adidas All Stars All White

Adidas All Stars All White

The purpose of the blogger outreach was to earn bloggers' support and encourage them to act as amplifiers and informants on behalf Adidas All Stars All White of the Alzheimer's Association.

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