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not suggest that the consumption or presence of alcohol beverages can change a mood or environment;

Adidas Climacool Golf Shoes

Publishers support the commitment by the Brewers Association of Australia NZ, the Distilled Spirits Industry Council of Australia and the Winemakers Federation of Australia to ensure that all advertisements for alcohol comply with the intent of their respective Codes and the Alcohol Beverages Advertising Code.

not associate consumption of alcohol with operating a motor vehicle, boat or aircraft or engaging in any sport or potenti ally hazardous activity;

not show that the consumption of alcohol D Rose 7 All Colors

Adidas Climacool Golf Shoes

Adidas Climacool Golf Shoes

contain a responsibility message. Advertisements should not provide incentives that could lead to the stockpiling of drinks leading to excessive consumption ;

not suggest that alcohol offers Adidas Climacool Golf Shoes any therapeutic benefit;

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´╗┐Alcohol Advertising

not encourage under age drinking or have a strong or evident appeal to children or adolescents;

material which draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, Adidas Boost 350 Moonrock

act in accordance with prevailing community standards of taste and decency; and

not imply or suggest that alcohol shown as part of a celebration was a cause of the success or achievement;

as leading to personal success;

avoid sexual, degrading, sexist or gratuitously offensive images, figures and innuendo; and

organisation or line of conduct.

not promote excessive consumption of alcohol;

when adver sing "happy hours", free drinks or discounted drinks;

comply with any relevant industry specific codes.

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An advertisement must

Adidas Climacool Golf Shoes

Adidas Climacool Golf Shoes

Licensed venues should have limits to minimise the risk of irresponsible consump on of alcohol Adidas Climacool Revolution Running Shoes Women's Review

In this initiative, advertisement means any material published using any medium which is undertaken by, or on behalf of an advertiser or marketer; and

This principle embraces a cohesive approach by supporting and encouraging the existing measures in the self regulatory framework.

Adidas Climacool Golf Shoes

Adidas Climacool Golf Shoes

be responsible when advertising includes unlimited liquor within the entry price;

present a balanced and responsible approach to the consumption of alcohol;

The core principles to follow

not place free alcohol as the primary focus where adver sed as ancillary to a product or service;

Adidas Climacool Golf Shoes

Adidas Climacool Golf Shoes

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