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"It teaches you how to manage your time effectively and work diligently with your team," said Neveu.
Students are given background information of a real company such as Porter Airlines, Stella Artois and Rogers' Chocolates.
case to judges drawn from Sault Ste. Marie's business community. For a second year, those local volunteers will be joined by a celebrity judge. Amanada Lang, senior business correspondent for CBC News, is this year's marquee talent. She follows Diane Buckner, host of Venture and Dragons' Den.
Her goal is to see the competition be hosted by a different Northern school each year.
"If students say something absolutely ridiculous, they call them on it. It's not like they baby them through this. Sometimes kids come out of there and say, 'Oh my God, I don't know what just happened.' But that's good because that's what's going to happen in the real world."
Fifty one students, the most yet, will participate in this year's competition. For the first time, a Adidas Boost Vietnam team from Algoma's campus in Brampton will participate.
The one day event, mandatory for all fourth year business administration students taking the business strategy and policy II course, is now in its sixth year.
"Our students were really looking forward to going up against the other Northern universities," said Denomme.
Participants have three hours to decide what to do using only a calculator, writing materials and paper to help them. Cellphones, purses, even jackets, are not allowed.
"They're on the spot," said Donna Hilsinger, general manager of Algoma's Water Tower Inn and competition judge.
"You kind of say, 'What were you thinking?'"
Each group has 20 minutes to make their Adidas Climacool Bounce
Feedback from businesspeople is candid, without a hard edge, said Hilsinger.
Algoma U makes case for competition
Twelve teams, most with four members, some with five, will participate in this year's competition.
"Maybe next year. You have to keep introducing things and never give up."
"They definitely don't let them get away with inferior thought processes," said Cathy Denomme, chair of Algoma's business and economics department and event creator.
In 2011, students had to decide if Porter should expand, where new routes should be added and if other regional hubs should be launched.
The small business account manager with Northern Credit Union participated in Algoma University's business case competition in 2010.
"To give the students the best experience I think it would be really interesting for them to go to other communities."
"I don't think it has to be an Algoma hosted thing," said Denomme.
Neveu welcomes that possibility for future Algoma students. Competition from other campuses "would push students a lot further," said the St. Mary's College graduate.
Denomme invited Adidas Men's Crazy Light Boost Basketball Shoes
"The strategies you use during the case competition you definitely have to apply these to your everyday working life. No matter where you work, there'll always be deadlines to meet. You will need to know how to effectively manage your time to do so."
"It allows the kids to practise thinking in reality and actually having to make decisions. It's very good for their presentation skills and their ability to be able to speak well to other professionals in terms of making a case and defending their case."
three other Northern Ontario universities, Laurentian, Nipissing and Lakehead to participate. None will. The offer, which included cash to cover travel costs, Adidas Boost 3.0 Black
will be extended again in 2013.
Judges question why students made the decisions they did and suggest other options.
A memorable classroom experience is paying off in the business world for Matt Neveu.
Adidas Boost Vietnam
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