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Adam Buxton, 29, was trying to help a friend move into a property they had just got at the old Norfolk and Norwich Hospital site in Norwich when he was hit by a car as he tried to cross St Stephen's Road.
The Keep Your Mind on the Road campaign starts today in newspapers and on the radio and will be followed with billboard, buses, and Adidas Boost 350 Turtle Dove
He said: "I think anything that can raise awareness that the roads are a dangerous place can't be a bad thing.
much on music rather than the road whilst out jogging, cycling or walking, there are a multiple of situations that can cause a momentary loss in concentration, but which can have a lasting negative impact on the lives of yourself or others.".
He added: "Whether becoming distracted by back seat passengers in your Adidas Boost Grey
Alec Byrne, chairman of the Norfolk Casualty Reduction Partnership, said: "This Adidas Boost Eqt campaign offers simple guidance to different road users in order to try to get them to focus their minds solely on the road."
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"As soon as I hit the road I didn't want to move in case I had broken my neck, which I thought I had."
after being knocked down by car helps launch new Norfolk road safety campaign
"I wouldn't wish what I went through on anyone else and feel quite lucky to be alive, and was told I was lucky to be alive repeatedly."
"There was a few seconds before it hit me when I saw it coming, then I was hit and did five somersaults in the air.
Mr Buxton, a graphic designer, was taken to hospital with head injuries as well as suspected leg and neck injuries following the incident, which happened at about 7.30am on April 17.
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He said: "I did look both ways and couldn't see anything coming, so ran across but got hit by a car.
Road safety campaign launch at county hall in Norwich. Iain Templeton and Alec Byrne.
He spent three days at the Norfolk and Norwich University Hospital, had more than 30 stitches put in the head wound and was repeatedly told he was "lucky to be alive".
Mr Buxton was speaking at County Hall yesterday as part of the launch of an innovative new road safety campaign, using targeted local advertising to urge all road users to keep their mind on the road.
Photo: Bill Smith
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